Woods & Hoods logo design

A client in New York City needed a logo for her upcoming t-shirt brand called “Woods & Hoods” which is a reference to her rural upbringing and current city life. I wanted the logo to echo that dichotomy, and with the letters of the words being nearly identical, I came up with the concept to have “Hoods” serve as a reflection of “Woods” reminiscent of an object reflecting in the water. The tree and building shapes are obvious, but the heavy black shapes in “Hoods” are meant to suggest the shadows cast on the endless window sills of New York buildings.